Success Case Totem Resort
Increase in organic website traffic, which resulted in a 35% increase in bookings.
TOTEM RESORTS
Problem
What would you do if you could fish in one of the world’s best lakes, surrounded by nature, and with all the comforts of a luxury resort? That’s the question Totem Resorts was asking itself, a lodge that offers a unique fishing experience on Lake of the Woods, a lake that hosts more than 70 species of fish and is open year-round. Totem Resorts wanted to attract the most discerning fishermen from the United States and Canada, looking for a place to pursue their passion and relax at the same time. But there was a problem: their website didn’t reflect the quality of their service. Its design was outdated, its navigation was confusing, and its content was lacking. It lacked a marketing strategy that would allow it to reach its ideal audience, and an online booking system to facilitate the conversion of visitors into customers. Furthermore, it didn’t have a clear brand identity that would differentiate Totem Resorts from its competitors and convey the company’s values and personality.
TOTEM RESORTS
Solution
So, we rolled up our sleeves and redesigned their website to reflect their personality and unique offering. We analyzed their competition, market, and buyer persona, and created a content and SEO strategy that would allow them to rank among the top choices for fishing enthusiasts on search engines. The result was a modern, dynamic, and optimized website showcasing the resort’s incredible facilities and services. Furthermore, we implemented an easy and intuitive online booking system, making it seamless for visitors to become guests. With our work, we helped Totem Resorts increase their web traffic, online reviews, and reservations, thus successfully meeting their business goals.
Definitions - Buyer Persona
Our proposal for the website was based on User-Centered Design (UCD), which involves the active involvement of potential users in every phase of the design process, from identifying goals and needs to measuring usability and satisfaction. Our aim was to create a product and service that aligns with the expectations, preferences, and abilities of the users, providing a positive and memorable experience.
KPIs
SEO Service Results Based on Google Analytics Data
We successfully increased the non-branded organic website traffic by an impressive 898%.
This means that more people discovered the website when searching for topics related to their niche, without needing to input the brand name.
And what benefits did this bring?
- Well, in organic traffic, there was a 35.32% increase in bookings.
- A 40.24% year-over-year increase in total organic traffic.
- Furthermore, the total website traffic grew by 60.77% during the same period.
This demonstrates that SEO is an effective strategy for attracting and converting potential customers.
We used what type of keywords to generate this non-branded organic traffic?
I’m going to show you with some examples:
By ranking for this keyword, the website becomes a go-to source for users interested in this topic, increasing the likelihood of them booking a stay at the lodge
This is the name of a highly prized fish species among anglers and is abundant in Lake of the Woods. By optimizing the website for this keyword, it captures the attention of users seeking information about this fish.
This is a generic but very important keyword, as it encompasses everything related to Lake of the Woods, its history, geography, fauna, flora, and more. By ranking for this keyword, the website establishes itself as an authority on the lake, generating trust and credibility among users.
As you can see, these are just some of the keywords we used to enhance the non-branded organic traffic of the website. There are many more, and they all share a common goal: attracting users interested in the website’s topic and converting them into potential customers.
Team
Project leader
Joaquin
SEO Specialist
Cecilia
Technical Lead
Tomás
UX Design
Joe
The use of AI in our development process
One of the keys to our success was the use of artificial intelligence (AI). AI allowed us to analyze user data, their preferences, habits, and online behaviors. This way, we could create personalized and effective strategies for users. AI helped us identify the most relevant keywords for the target audience, optimize website design and navigation, and generate high-quality content that highlighted the lodge’s benefits.
Key Tools
REACT
In addition to offering users a unique experience at TOTEM RESORTS, we also wanted to provide them with a top-notch digital experience. That’s why we used REACT, one of the best technologies for creating dynamic and responsive websites. With REACT, we ensured that the TOTEM RESORTS website adapts to any device and screen size, loading quickly without compromising quality. This way, fishing enthusiasts can easily access all the information, videos, and images of the resort and make a reservation with just a few clicks. REACT allowed us to optimize the website’s performance and usability, thus enhancing customer satisfaction and conversion.
If you want to improve your website’s ranking, attract more guests, and increase your sales, don’t wait any longer. We offer you a personalized, effective, and high-quality solution tailored to your needs and goals.
Start your campaign today and begin to see the results!
If you want to improve your website’s ranking, attract more guests, and increase your sales, don’t wait any longer. We offer you a personalized, effective, and high-quality solution tailored to your needs and goals.
Start your campaign today and begin to see the results!
We're interested in getting to know you.
We’re eager to connect with you. Building trust is important to us, and we want to show you from the start that we’re committed to keeping our promises. If you have a digital project that could have a significant impact on your company’s financial future, let us know, and we’ll schedule a call to help you estimate ROI for free.
